Introducing Coachly 2.0 — The All-In-One Coaching Platform, Reimagined

SeamsUp is now Coachly. And today we’re launching Coachly 2.0—our biggest release ever. It’s faster, cleaner, and purpose-built for coaches and athletes across 29 sports.

With Stripe Connect support in 110 countries, organizations and individual coaches can now earn and get paid almost anywhere on earth.

This is a full walk-through of what changed, why we rebuilt so much, and who helped make it happen.

Why the Rebrand: From SeamsUp → Coachly

We started SeamsUp almost 5 years ago now.

The vision was simple: make elite instruction accessible with great software tools for baseball and softball coaches and ballplayers. That vision outgrew two sports.

Coachly reflects what the product already had become: a platform where real coaches deliver unreal results across dozens of sports disciplines—with the admin, scheduling, video analysis, and payouts handled in one place.

The new name gives us room to keep innovating while staying true to our mission: deliver the best lesson experiences in the world—personalized, results-driven, and available to all.

What’s New in Coachly 2.0

1) Business Insights: Revenue, Payouts, Subscriptions—All in One Screen

Coaches and organizations now get a live snapshot of the business side of coaching:

• Real-time revenue with day/week/month filters
• Payout timeline—know the exact day money hits your bank
• Top offers & conversion—see what’s working at a glance
• Subscriptions, tracked properly: monthly plans now show lesson credits used vs. remaining so you can manage renewals, utilization, and client communication with zero spreadsheets or back and forths.

This is the “I finally feel in total control” dashboard our coaching community kept asking for. We listened.

2) Global Payouts in 110 Countries

We previously only supported payouts to coaches located in the United States.

With Stripe Connect and the wizardry of our technical team, Coachly now pays out to 110 countries.

Coaches keep 97% of revenue (only a standard bank fee)—0% platform fees—and get paid fast, securely, and transparently.

3) Native Experiences for 29 Sports

Coachly 2.0.0 now tailors the UI, lesson templates, and media to each sport it supports.

That means:

• Sport-specific instruction types (e.g., bouldering analysis for climbing, serve breakdowns for tennis, shot-form sessions for basketball)
• Sport-specific coaching experience levels for coaches, so they can better communicate their unique expertise to clients.
• Try-before-you-sell lessons for coaches—use sample footage from your sport to test and perfect your lesson techniques and flow
• Sport-matched visual assets so the experience feels like your beloved discipline, not a generic coaching app

4) Video That Moves at the Speed of Coaching

We rebuilt our media pipeline end-to-end. In plain English: it’s just faster. How much faster?

4× faster video upload & compression in version 2.0 And we were already the fastest in sports software before.

One of founders summed up our ethos perfectly: але правильне використання цитати ось така

We believe in hard work, integrity, and craftsmanship.

—

Anton and our 10× engineering team delivered a stack that feels beyond pro-grade and super snappy with this update.

The Coachly app is available on iOS for iPhone, iPad, and Apple Silicon Macs, and is designed so that setup takes 1–5 minutes, your whole business fits on one screen, and the system returns client data in about 1/100th of a second.

In practice, coaches tell us they now complete 3-minute video analysis lessons for clients that used to take them 30–45 minutes using outdated software tools. That’s real time back to coach (and to live life).

5) Choose Your Path: Video Coach (Private) or All-in-One Coach (Public)

Coaches asked for more account flexibility.

Coachly 2.0 delivers two clear tracks—start private with your current roster only, or go public and run the entire business stack (offer, payments, and scheduling) under one roof.

You can switch anytime.

Option A — Video Coach (Private)

$29.99/mo after a 7-day free trial

Built for: coaches who already have clients and want the fastest way to deliver elite video analysis feedback and ongoing support—without changing how they get paid.

What you get:

• Unlimited video analysis (telestration, slow-mo, side-by-side)
• Client chat with text + video + links (send clips right in chat)
• 1 TB video gallery storage with custom folders
• Support for 240 fps footage (buttery frame-by-frame)
• Invite clients via a unique link—no marketplace profile required

What’s not included:

• No payment acceptance (keep using your existing payment method if you want)
• No live video calls (analysis & chat focused instead)
• No automated admin (reminders, booking, etc.)
• No lesson packages/subscriptions
• No public profile page

3-step start (private)

1. Download Coachly on iPhone/iPad and register
2. Invite your current athletes to the app
3. Do video analysis + ongoing support in chat

Best fit: team/academy coaches with a full roster, pros who want a lightweight “video lab,” and creators who want chat + analysis without changing how they collect money.

Option B — All-in-One Coach (Public / Web + Mobile)

FREE to start & run (a 10% fee is paid only by the athlete at checkout)

Built for: coaches and organizations that want client discovery, payments, subscriptions, and scheduling—the entire business system—in one place.

What you get

• Public profile (Google-optimized) to attract new clients
• Accept & track payments (Stripe), one-offs & subscriptions
• Built-in sales flows: pre-packaged lessons, no price haggling
• Automatic scheduling + reminders + time-zone match
• Video calls with auto cut-offs (protect your time)
• Custom branding (logo, colors, bio, tags)
• Business Analytics: live revenue, payout timeline, top offers
• Access to athletes worldwide (marketplace visibility)

Included technical limits (free tier)

• Unlimited video analysis
• Text-only client chat
• 30 GB video gallery storage
• Export 5 gallery videos per week
• Invite clients via unique link

4-step start (public)

1. Download Coachly and create your public profile
2. Launch a Google-optimized sales page in ~10 minutes
3. Offer any lesson type + chat + subscriptions
4. Collect & manage payments—Coachly does the admin

Best fit: solo coaches ready to scale, facilities/academies that need org controls, and creators who want to monetize at volume (subscriptions + marketplace reach).

Why this matters

Coaches aren’t one-size-fits-all.

Some need a private video analysis lab; others need a full coaching business engine.

Coachly 2.0 lets you choose the path that matches your season, your roster, and your goals.

What Stays the Same for All-In-One Coaches

• Free to list your coaching services & sell: Coaches keep 97% (only a bank fee via Stripe).
• Your brand, your way: Custom profile, logo, color, and total pricing controls.
• Any lesson format you can imagine: in-person, live video, analysis, full remote, or subscription packages.
• Unlimited text chat with clients & leads.
• Personal lesson libraries: every critique, drill, and session is saved for review.

Welcoming Our COO: Julia Klimentovska

We’re also officially announcing Julia Klimentovska as Chief Operating Officer.

Julia’s been in the seat for a while and has been pivotal in strategy, execution, and launch of Coachly 2.0 and the rebrand.

She brings 25+ years of product design and operational leadership across startups and global firms (Xerox, Flex, Burson-Marsteller), ran her own design agency, and led user-experience strategy at Sonopia and Star.Global.

Her operational focus includes client management, automated subscriptions, and feature integrations that streamline how coaches deliver lessons at scale—so coaches and athletes benefit from a more personalized, efficient platform.

Julia said it best on LinkedIn:

It’s been a while since I started my role at Coachly as a Chief Operating Officer, but I wanted to share this update with everyone. If you're curious about what we're up to, check out coach.ly and see how we're making a difference!

Julia, thank you for steering this ship. Coachly 2.0 is much better—and shipping faster and more efficently—because of your leadership.

The Road Ahead

We’re committed to three things:

1. Speed — automations that save tons of time, video management and booking flows that feel instant
2. Clarity — Insights that tell you exactly where you’re at and what to do next
3. Craftsmanship — tools that feel like they were built in professional coaches’ dreams, and never by committees

Coachly 2.0 is a big step in that direction.

Have feedback? We read every note. Email us at [email protected].

Thanks for being part of the journey—from a backyard batting cage to Coachly 2.0 The best lessons in the world are still taught by great coaches. Our job is to put everything else on autopilot.

For Media Inquiries:

• Contact: Coachly Team
• Email: [email protected]
• Website: coach.ly

Additional Resources:

Coachly Webinar [WATCH] 🎥:

Hear From a Real Coach with Real Business Results [WATCH] 🎥:

Downloadable Media Kit: Download our media assets, including the company logo, banners, and app logo, at Coachly Media Kit.

Social Media Links:

• Instagram: @coachly.sports
• Facebook: @coachly.sport
• X (Twitter): @coachly_sports
• TikTok: @coach_ly
• YouTube: @Coach_ly